UTM tools
Campaign URL utilities
Builders, inspectors, and gates used before a link goes into Google Ads, Meta, an ESP, or a QR. Each tool does one job. The guides explain why the job exists.
Build
Create a single link, a batch, a campaign name, or a QR.
Campaign URL builder
One GA4-ready UTM link for Google Ads, Meta, email, or social.
Bulk UTM generator
Expand sources, mediums, and campaigns into a CSV.
Campaign name generator
One consistent utm_campaign string from initiative and date.
UTM templates
Presets for email, search, paid social, affiliates, SMS, and print.
UTM QR code generator
A tagged URL as a code for a booth, pack, or slide.
Inspect
Read what a URL already carries before you argue about the report.
UTM decoder
Parse one tagged URL from Slack, an ad preview, or a partner.
Bulk UTM decoder
Extract source, medium, and campaign from a list. Download CSV.
Click ID inspector
See gclid, fbclid, msclkid, and whether UTMs are also present.
UTM compare
Diff two campaign URLs parameter by parameter.
GA4 channel checker
Likely default channel group for a source and medium.
Fix and ship
Clean a messy paste, score it, then gate the launch.