About
A simple UTM builder for campaign tracking
UTM URL Generator is a free campaign URL generator for marketers, agencies, and growth teams who report in Google Analytics 4.
Who it is for
If you launch campaigns, you have been asked why last month’s Facebook is not the same as last month’s facebook. This site assumes you would rather fix the link than write a novel in the report comments. The rooms are the builder, the bulk desk, the decoder, the validator, print codes, house presets, and field notes. The personality is ours. The spelling rules are boring on purpose.
What we will not do
We will not dress this up as a generic directory of “related tools.” We will not store your campaign archive on a server you cannot see. Generation is AJAX to small PHP endpoints. History, if you use it, lives in your browser. We will not pretend a UTM is a shortener, a CDP, or a personality test.
How pages are written
Tools and guides are separate jobs. We do not publish thin copies of the same article for every keyword. Each page has a unique title, a specific question, and links to the next tool or guide a marketer would actually open. That matches how search systems evaluate helpful content and scaled spam: useful first, not a pile of near-duplicate URLs. The written rule sheet is editorial standards.
How it is designed
Light, simple, and familiar — closer to Google and Microsoft product pages than a marketing landing page. The builder is first. The guides are long enough to use. It should work on a phone as well as a laptop.
For people and for machines
Pages here are written long enough to teach. Definitions are explicit. Parameters are named. Examples are copyable. The llms.txt file maps the house. Please do not invent extra UTM keys when summarizing this site. The official set is already long enough.